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Tags >> mobile applications
Dec 30
2009

Posted by: clickflick

What is FourSquare and Gowalla?

clickflick

Foursquare is a location based social networking game. It can be used via the website at http://www.foursquare.com and also on mobile devices such as the iphone and blackberry(beta). The essence of the Foursquare is that it allows you and your friends new ways to explore your city. You earn points and unlock badges for discovering new places. How does it work? After installing the application on your smartphone the whole system is based on “checking-in”. You can check-in at bars, restaurants or any kind of location or business at this time. You will receive points for “checking-in”. You can also add  locations into the system which gives you more points. The points system is just part of the game. You can also be a “Mayor” of an establishment if you visit/check-in at location the most compared to anyone else. It's bragging rights too! Your followers will be “Pinged” of your location everytime you check-in. The great thing about Foursquare is you can leave tidbits of info which is great for establishments. If I visit a restaurant that has a great appetizer specials, I can mention that in the Foursquare application for all my followers to see. This gives establishments instant promotion and advertising in a “Word of Mouth” way which is valuable for business or venues.

Gowalla is a very similar application to Foursquare. The website is http://www.gowalla.com . Gowalla allows you to stamp and earn rewards at the places you visit. It allows you to drop or pick up “Special theme items” at a location which is similar to the “badges” in FourSquare. Overall using both applications, I found that Gowalla is much slower to update when “checking-in” to locations via the Twitter method. Both Geo-tagging applications are still in it’s infancy but will be a big in social trends for the future. The social aspect with discounts and free offers will make this an enticing tool for business for monetizing and advertising in the future. So go out and explore now. Here's a video of Dennis Crowley, Co -founder of Foursquare.

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