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May 20
2010

Posted by: Mike Ziarko

Reaching Mass Acceptance in LinkedIn – it’s time.

Mike Ziarko
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Reaching mass acceptance takes time.  It took a long time for everyone to start using email.  It took even longer to get everyone to start using the internet everyday, for one reason or the other.  Now, seemingly everyone has some kind of social profile.  Its becoming increasingly harder to find someone who doesn’t at least have a Facebook account.  And now, every day I come across someone who’s heard of LinkedIn but isn’t “using” it.  LinkedIn hasn’t quite any near the mass acceptance of facebook and its granddaddy the email client.  Most people assume that social networking, like Facebook and LinkedIn, requires a deep investment of  time.  Indeed, time is money.  “Oh I don’t do LinkedIn.. I just don’t have the time for that”.  My response is,  do you think I do?  Do you think the CEO who runs a 500 person company and two businesses has more time than you?  Its a common complaint (excuse, rather) that I hear from people who avoid “investing” time in “using” LinkedIn.....

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May 07
2010

Posted by: Mike Ziarko

How Press Releases Can Boost Your SEO Strategy

Mike Ziarko
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From the Full Voice media blog

http://fullvoicemedia.com/blog/?p=693

 

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May 05
2010

Posted by: Mike Ziarko

Build a business, not just a client list

Mike Ziarko
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Via the99percent.com blog.

So many of us are more concerned about building clients instead of building the business. 

There's a great quote that speaks volumes:

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May 04
2010

Posted by: Mike Ziarko

The Biggest Social Media Mistakes

Mike Ziarko
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I highly recommend checking out Jay's interview.  The takeaways are really valueable.  If you find yourself worrying more about the tools than the strategy your heading in the wrong direction.  There's some great insight here.  -Mike


written by Mark Hess via the Full Voice media blog


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May 03
2010

Posted by: Mike Ziarko

Delivering Happiness: A Movement

Mike Ziarko
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Great article on the not-so-known in Canada company Zappos.  They were bought by Amazon last year for 1.2 billion and have raised the bar on customer service and company culture.  I'm looking forward to the book.

Delivering Happiness: A Movement

 

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Apr 30
2010

Posted by: Mike Ziarko

5 Reasons Google and Search Won’t Dominate The Next Decade

Mike Ziarko
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Have you ever searched google and not quite found what your looking for?  Have you ever wondered, is this most relevant to my search or is only the most relevant because someone has SEO-pimped their web site?  The tides are definitely shifting out of Google's favour.  And with this weeks announcement of a new web-wide 'Like' button for Facebook - social search and peoples opinions will count more than anything than a Google search can manage.  Google being the conglomerate that it is will no doubt come out with something of its own.

Great article about why social media will dominate search in the future:

http://mashable.com/2010/04/29/google-search-wont-dominate/

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Apr 29
2010

Posted by: Mike Ziarko

Bye bye call center, Hello Twitter

Mike Ziarko
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This article on using the power of Twitter for customers brought to mind PR guru Melanie Coates's success story at the Toronto meetup this week for SM Strategies for Biz.  She talked about helping out a disgruntled hotel guest who got stuck beside a noisy elevator at Fairmont hotel.  She noticed his tweet, sent him a direct message to ask how she could help and immediately proceeded to upgrade him to a better room.  Now that's customer service!

This one is about West Jet.

From http://www.swag20.com/?p=277

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